So how does JIFU work?

Unsold inventory hurts the bottom line. Empty seats, unsold rooms and un-rented cars must be sold, even if it’s at prices way below retail. Travel providers secretly share their unsold or vacancy inventory to online travel providers such as Expedia, Travelocity and yes, JIFU. “Empty seats, unsold rooms and un-rented cars must be sold, even if it’s at prices way below retail.”